This has been planned by Apple several years back. Apple bought 3 mapping companies in the past 3 years. The current map info used by Apple is by TomTom. If you visit the TomTom website you will see that they are also selling their own GPS devices. A small pebble in the road for Apple, they just really had to get rid of that Google Map service asap. :-)
Unless Apple is prepared to spend for a whole fleet of Subaru cars to ply the streets... Google Maps is still king!
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